The Four People Every PPC Team Needs to Succeed

What do I need for my Pay-Per-Click (PPC) team to be successful? On any team or in any group, each member contributes their own unique skill set and provides their own unique type of value. They each fill a particular role or need within that group, and as you have...

AdWords Agency Checklist

Google has made some impressive advancements over the years in the usability and presentation of its AdWords platform.  Although Google is focused on making AdWords an easy and intuitive platform, there are still levels of complexity that go beyond many marketer’s and...

Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...