by HYPERBLAST | May 7, 2019 | Marketing
What do I need for my Pay-Per-Click (PPC) team to be successful? On any team or in any group, each member contributes their own unique skill set and provides their own unique type of value. They each fill a particular role or need within that group, and as you have...
by HYPERBLAST | May 7, 2019 | Marketing
I’m willing to bet you never thought a new AdWords account could be similar to adopting a new puppy. Well guess what? You thought wrong. Don’t believe me? Let’s go through the stages of owning a newborn, cuddly, ultra-cute, AdWords account: Excitement You’re at a...
by HYPERBLAST | May 7, 2019 | Marketing
Google has made some impressive advancements over the years in the usability and presentation of its AdWords platform. Although Google is focused on making AdWords an easy and intuitive platform, there are still levels of complexity that go beyond many marketer’s and...
by HYPERBLAST | May 7, 2019 | Marketing
Why are people so passionate about content strategy in the marketing world? As I mentioned in the original post, marketers have a lot to learn from content strategists. Our intent is not to turn you, dear marketer, into a content strategist; rather, we want to help...
by HYPERBLAST | May 7, 2019 | Marketing
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...
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