Digital Marketing for Dummies

by | May 7, 2019 | Marketing

For some reason, us Digital Marketing nerds tend to make Internet Marketing more complicated than it really is. In reality, the channels of digital marketing are pretty simple to understand. While efficiently executing and managing digital campaigns takes expertise,...

PPC Automation Software – Is it Right for Me?

by | May 7, 2019 | Marketing

The Basics Of PPC Automation Software PPC automation Software has been around for a while now, and the level of sophistication and functionality is constantly improving. If you’re unfamiliar with PPC software, that term encompasses a very wide array of tools. Tools...

The Four People Every PPC Team Needs to Succeed

by | May 7, 2019 | Marketing

What do I need for my Pay-Per-Click (PPC) team to be successful? On any team or in any group, each member contributes their own unique skill set and provides their own unique type of value. They each fill a particular role or need within that group, and as you have...

AdWords Agency Checklist

by | May 7, 2019 | Marketing

Google has made some impressive advancements over the years in the usability and presentation of its AdWords platform.  Although Google is focused on making AdWords an easy and intuitive platform, there are still levels of complexity that go beyond many marketer’s and...

Developing a Content Marketing Strategy

by | May 7, 2019 | Marketing

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...